575+ Ideas for Good Food Truck Names

If you’re starting a food truck business, then coming up with food truck names is probably high on your to-do list. And it should be; after all, your business name becomes a vital part of your marketing. It tells customers who you are, what you serve, and the experience they can expect from your truck. 

In short, a good business name makes you stand out from the competition. But sometimes coming up with a good name can feel like a big ask. That’s where this guide comes in. We’ve got a massive list of 584 business name ideas for food trucks. Whether you need a name to use or just some sparks of inspiration, read on to find it. 

One quick note before we begin: just because a name is included on this list doesn’t guarantee that it’s available in your state. If one of the names below intrigues you, please do your homework to check that your name is available before using it. It’s your responsibility to do so.

Food Truck Name Ideas List

No matter what type of food truck you’re starting, you’re sure to find some name inspiration in this master list of over 575 food truck name ideas.

Classic Americana

If you’ll be serving up traditional American cuisine, you’ll need a classic American name to advertise the classic eats you offer.

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Global Cuisines

One of the greatest things about traveling is trying out local cuisine from around the world. If your food truck will bring the world’s cuisine to your customers, you’ll need a name that reflects your globalized menu. Here are some of our internationally inspired food truck names. 

Dessert

You’ll be serving up on-demand desserts to satisfy even the most ravenous sweet tooth. You need an equally sweet name to suit. Here are some of our favorites.

Healthy

You’ve got a mission: to prove that healthy meals can be delicious, convenient, and quick. Here are some healthy food truck name ideas to help you promote your truck and achieve that goal. 

Street Food Fusion

Whether you’ll be serving the most unusual street tacos or a hot dog that would put the best ballpark in the world to shame, you’ll need a great name for your street food fusion truck. Here are some of our favorite street food-themed food truck names.

Breakfast and Brunch

Pancakes, crepes, waffles, breakfast burritos — you love good breakfast food, and you’re eager to serve it up to hungry foodies. Here are some of our favorite breakfast and brunch-themed name ideas for food trucks. 

Seafood Specialties

Seafood isn’t exclusive to upscale restaurants downtown — it can be convenient, too. If it’s your mission to bring the best coconut shrimp, fish and chips, or even lobster tails to the streets, you’ll need a great name for your seafood food truck. Here are some of our top picks.

Gourmet Bites

You want to bring the restaurant experience to the streets with mobile gourmet meals. Here are some of our favorite gourmet food truck names. 

Vegetarian and Vegan

You’ve seen the rise in demand for vegetarian or vegan fare that’s actually good, and your food truck will meet that need. Here are some of our favorite vegan food truck name ideas.

BBQ or Grill

Will you serve the best ribs, brisket, or burgers? You’ll need a perfect name for your mobile BBQ. Here are some of our favorite BBQ food truck names.

Bakery

Who doesn’t love a good croissant or muffin or cookie? If you’ll be serving up baked goods fit for a king from a truck, you’ll need a perfect bakery-inspired name. Here are some of our favorite bakery food truck names.

Ice Cream or Gelato

Ice cream trucks aren’t just for kids, you know. Sweet treats from a truck are the heart of nostalgia, and to serve up that nostalgic feeling, you’ll need to find the perfect name. Here are some of our favorites.

Farm to Truck 

Farm-to-table restaurants have gained a lot of popularity in recent years, attracting conscientious customers who want to support local farmers and enjoy gourmet meals in one sitting. You can combine that with a food truck business for a truly unique experience. Here are some of our favorite farm-to-food truck names.

More Food Truck Name Ideas

Still haven’t found the perfect name? Here are a bunch of other food truck names to choose from. 

Analyzing Top Food Truck Business Names

Why not get some inspiration from the greats? TV shows and social media have helped bring food trucks to a whole new level of popularity across the country, but some food trucks really stand out. Here are the names of some truly successful food truck businesses: 

• Oink & Moo BBQ (Florham Park, New Jersey)
• Ms. Cheezious (Miami)
• The Cow and Curd (Philadelphia)
• Tot Boss (St. Paul)
• Quiero Arepas (Denver)
• Kogi BBQ (Los Angeles)
• Pho Nomenal Dumplings (Raleigh)
• I Don’t Give a Fork (Newark, Delaware)

And there are dozens (if not hundreds) of other names we could mention. But as you read these names, think: what makes these names just work? For one, they’re all pretty short, but they’re catchy. “I Don’t Give a Fork” plays on a cheeky phrase we all know, but it also tells us that the truck specializes in finger foods. “Oink & Moo BBQ” is a clever way to tell us that they serve pork and beef BBQ. “Pho Nomenal Dumplings” gives a nod to cultural heritage while taking a memorable play on the word phenomenal. 

Ultimately, these names are memorable in their own right, and they tell you a little bit about what you should expect from their truck: a truly unique dining experience with food you can’t get anywhere else.

Steps to Crafting Your Perfect Food Truck Name

If you’re ready to name your company but you’re not sure where to start, look no further. In the rest of this guide, we’ll walk you through the essential steps to creating a food truck business name, including how to brainstorm, how to use a business name generator, and how to register your name. 

Understanding Your Brand Identity

The first step is to finalize your brand identity. Basically, what will make your food truck unique? What is your unique selling proposition? Maybe it’s the specific food you serve, or your price point, or something else. 

Understanding your brand identity is crucial for naming your business because it helps you narrow down the keywords that will best suit your brand, which will help with brainstorming.

Brainstorming Techniques

Now it’s time to brainstorm. If you’ve come up with a few keywords related to your food truck stand, you’ll probably want to start with some word associations. What words immediately come to mind when you think of the keywords for your truck? Can you think of any puns that fit your keywords? What about alliterations (words all starting with the same sound) for your name? 

For example, if you were playing around with the keyword “taco,” you might immediately think of taco components: tortilla, cheese, pico de gallo. Your mind might settle on the word tortilla, and come up with “Tasty Tortilla” or “Tipsy Tortilla” for an alliterative name idea. And that’s just one keyword. Playing around with words can spark a wide variety of creative food truck name ideas.

Legal Considerations When Naming Food Trucks

Even if you’re doing your best to be unique in your business naming efforts, it’s absolutely essential to check that you’re fulfilling your legal obligations when picking a business name. The most important obligation is to ensure that you don’t infringe on any protected names. 

States protect the names of registered businesses (such as LLCs or corporations), meaning other businesses can’t use their names. States also protect trademarks within their borders. To check, you’ll need to run a business name search on your Secretary of State website (or similar site). You should also run a state trademark search. 

You also need to check your name against the federal trademark database by running a trademark search on the United States Patent and Trademark Office website. 

What if I’m not registering as an LLC or corporation?

If you’d rather operate as a sole proprietorship or partnership, you’re allowed to, but protecting food truck names gets a little more complicated for these business types. That’s because you don’t file registration paperwork with the state, meaning your name won’t be protected for exclusive use in your state.

One option is to file for a DBA, or “doing business as” name. It’s like a legal nickname for your business, letting you operate under a different legal name. Most states don’t protect DBAs for exclusive use, but we still recommend registering; doing so adds your name to the state’s records, which might discourage someone else from trying to use that name.

Setting Up Your Online Presence

You aren’t legally required to set up a business website or social media profiles, but from a practical standpoint, it’s essential. Today’s business world is digital, and you need a digital presence to succeed. 

You’ll want to build a business website, which means you’ll need a domain name. Ideally, your business name should match your domain so it’s easy to find you online; ZenBusiness can help you set one up. It’s also recommended to get matching social media handles, too, so you can interact with your customers in multiple digital channels.

Using Food Truck Name Generators

If you’re feeling like your creative juices just aren’t flowing well enough to come up with a business name, you might consider using a business name generator. These tools take the keywords you input and suggest name ideas in return. 

To get the most out of these tools, it’s a good idea to input a lot of different combinations: one keyword at a time, two at once, and in unique pairings. That will give you plenty of options to choose from. 

After you’ve found some options you like, you may want to personalize them with elements like your name, your city, or something else. That will help you keep your name distinct and memorable. 

Finally, be sure to double-check that your name is available before proceeding. Name generators are not infallible, and it’s your responsibility to check availability so you’re different from other food trucks (and other normal businesses in your state).

Tips for Choosing a Good Food Truck Name

There’s a wealth of possibilities for business names for a food truck. You could pick something classy, something fun, or something truly unique. But no matter what direction you’re leaning, here are some qualities that will make your food truck name great: 

• It’s memorable. A good food truck name just sticks in the minds of your potential customers. The next time someone asks, “Where should we eat?” your business name comes to mind right away. 
• It’s easy to say and spell. Word-of-mouth advertising is essential for any food truck stand. You want your name to be typed on social media recommendations, and you need it to be easy for people to say your name in conversation when they recommend you to friends. 
• It looks good. Your business name should have some visual appeal to it, too. After all, you’ll paint it on the side of your truck, and you need it to attract attention. The best food truck names also look good on promotional signage, flyers, social media announcements, and more. 
• It’s something you like. At the end of the day, your food truck is your business. You need to be proud of the name you give it. So if you find yourself with a couple viable name options, it’s perfectly fine to choose the name you like best.

If you can, run a small “focus group” for your food truck name idea. Ask friends, family, or even potential customers if your name passes the tests above. Ask them for any of their suggestions or ideas, too — you might even find that your best friend suggests the perfect option for your food truck’s name.

Finalizing Your Food Truck Name

At this point, you’ve done a lot of hard work to find the perfect business name for your new food truck. Now it’s time to ensure that your food truck’s name is truly yours. 

The simplest way to get started is to register under your chosen name, forming an LLC or corporation in your state. This will prevent anyone else in your state from using your business name. You can also file a name reservation if you’re not quite ready to register yet. Registering a trademark for your food truck’s name is another viable option, but expect to spend a lot of time and money completing the process if you go that route (though less so if you only get a state trademark). 

After that, it’s time to start building your brand. Get your social media handles and domain name set up if you haven’t already. Design (or hire someone to design) a logo, and include it on your truck’s paint job, your uniforms, your website, and more. Then start driving around town, serving up delicious eats and chasing your dream of owning your town’s newest food truck.

Try ZenBusiness

Starting a great food truck business can feel overwhelming, but you don’t have to navigate the process alone. Here at ZenBusiness, we specialize in helping entrepreneurs manage the red tape of starting a new company. Whether you need help registering your LLC or corporation, getting a domain registered, or something else, we’ve got your back. We’ll tackle the paperwork so you can focus on what you love: serving the best mobile eats.