Market Your Business

9 Ways to Improve Your Direct Mail Brochure

Team ZenBusiness June 1, 2024

Here are nine ways to improve the pulling power of your next brochure. Sure, the letter is the most important element in any direct mail package. But don’t forget the brochure. It’s important, too! Whether you call it a brochure, circular, or flyer, make sure it’s doing its job — laying out all of the ...

6 Killer Ways to Do Market Research on the Cheap

Team ZenBusiness June 1, 2024

Is your big new idea a winner or a loser, and how do you know? Oh, sure, you have good instincts, and maybe your spouse has told you that you better run with this one, but the smart entrepreneur knows that gut instincts and a small sample are not the kind of research you can, ...

Print Advertising for Local Businesses

Team ZenBusiness May 1, 2024

Should you advertise your business in the newspaper or a local magazine? Print advertising can still be effective — if you use these six tips. In the not-so-distant past, running an ad (or a series of them) in the local newspaper was a staple of local business marketing. Now, with the decline of printed newspaper ...

Membership Marketing: Turning Occasional Buyers into Loyal Customers

Team ZenBusiness May 1, 2024

You can turn occasional buyers into loyal customers with a membership program for your business. Here’s how. Not long ago, my wife and I closed down a bank account that we had not used in many years. I had tried to persuade my wife for many years that we needed to close the account because ...

9 Ways to Write Sure-Selling Ads

Team ZenBusiness April 1, 2024

Here are some advertising and copywriting tips to help your small business sell big. What makes your ads, sales letters, websites, and other marketing materials as hard-hitting and sure-selling as possible? Certainly, you must start with a product or service that delivers genuine benefits and authentic value to your customers and prospects. And each individual ...

3 Dangers of Affiliate Marketing and How to Avoid Them

Team ZenBusiness April 1, 2024

Do you have an affiliate program for your business? Or are you thinking of adding one? Here are three common problems that can impact an affiliate program’s effectiveness and profitability. The affiliate industry is nuanced. There are many players, layers, and moving parts. While some of these nuances are what make the affiliate model unique ...

How to Craft a Guest Posting Strategy that Still Works

Team ZenBusiness March 1, 2024

Writing guest posts for other websites can still be an effective way to get traffic back to your own site, but the strategy you need to use has changed. Learn today’s rules of guest posting here. You have a website. You want more people to know about your website. Your website is getting lost in ...

14 Tips for Turning Your Website Into a Sales Machine

Team ZenBusiness March 1, 2024

Your website can be designed to do your sales work for you. These 14 website tips can help you build a site your customers will buy from again and again. To get started, you want to think through the sales process from your customer’s standpoint. What are the different steps that the customer progresses through? On ...

8 Keys to a Strong Marketing Strategy

Team ZenBusiness February 1, 2024

Does your business have a strong marketing strategy? Whether you’re a Fortune 500 company or a one-person shop, to be successful, you must have a marketing strategy and you must implement it consistently. However, it doesn’t have to cost a fortune, and you don’t have to be a creative genius. The key is developing a ...

The 4 Most Important Rules of Word-of-Mouth Marketing

Team ZenBusiness February 1, 2024

When you focus on earning the respect and recommendation of customers, they’ll do your advertising for you, for free, forever. You can get started today without spending any extra money. You don’t need a budget, a big staff, or an advanced marketing degree to do it. You just need to keep these four rules in ...

Business Cards – 12 Common Mistakes to Avoid

Team ZenBusiness January 5, 2024

Your business card is your calling card. It should be a tool that will get people to remember you and contact you for business. But if your business card is poorly designed, has important contact information in unreadable fonts, or looks unprofessional, it will be useless. Be sure your card works hard for you by ...

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